Founded by the oldest grandchildren of Adi Dassler, leAD strives to support the innovative strength of young entrepreneurs from the world of sports. During my time with the agency Milk, I created parts of the web design and realised the entire front- & backend implementation.
To make young founders curious, a fresh coating is needed. The goal was that users would intuitively associate the project's appearance with the vibrant world of sports and to simultaneously communicate a sense of clarity.
Start-up to lead
When first visiting the site, the bright neon colors are instantly striking. Along with the expansive & nimble transitions linking individual sections they fit in with the sports world and convey a feeling of innovation and vitality.
This interactive universe was created to highlight the diversity of all the supported areas. Its purpose was to address the entirety of potential applicants, no matter where they come from. just tap to learn more.
Meet the Mentors
Once a start-up is accepted into the program, it is matched with a handful of carefully selected mentors who will guide it along the way. The mentors cover an exceptionally wide spectrum, each of them with unique knowledge in a particular field of sports.
Mentors in Detail
The mentors play a significant part in the decision-making to join the program. So candidates need to be able to gather comprehensive information about them in advance. Each mentor was therefore given their own personal page on which they can introduce themselves.
Join the program
A clean layout for the visualisation of the program architecture was essential. Users are provided with a transparent breakdown of the benefits and the chronological structure of the program they are about to join.