Organic Oren
A Los Angeles-based food delivery service offering chef-prepared, organic meal plans for a vibrant & healthy lifestyle. Each week, ingredients are sourced locally from trusted California farms to ensure peak nutritional value & flavor in every bite.
Intro
This is my second collaboration with the amazing SOUL TWIN STUDIO, transforming one of their stunning designs into a fully functional web experience. I also teamed up with Xavier Foucrier, who played a key role in implementing the e-commerce integration.
The experiece
The user experience for a food delivery service needed to be seamless from start to checkout, so we’ve created an interface that’s functional & intuitive, yet infused with a touch of boutique elegance.
The essence
The homepage opens with vibrant visuals & subtle animations, capturing the essence of Organic Oren: Chef-prepared, organic meals crafted with quality & care that make healthy eating exciting & effortless.
Order now
Organic Oren’s shop is fully custom-made & hand-coded exclusively to offer unique features that off-the-shelf platforms cannot provide. The entire shopping experience is optimised for an optimal user experience, balancing fluid animations with intuitive functionality.
Overview
The beautiful imagery continues on the shop page, presenting Organic Oren’s offerings as premium & exclusive. A minimalist grid layout highlights meal plans & à la carte options without distractions.
Order plan
On each meal plan page, users can fully customise their weekly menu by adjusting item quantities on the go. The price reflects these changes instantly, thanks to intricate calculations running smoothly in the background.
Checkout
Checkout begins on the cart page, where users review their order. On the checkout page, they select pickup or delivery, verify delivery eligibility by zip code, then complete payment and proceed to a personalised confirmation page.
How it works
The FAQ section provides essential guidance for new customers navigating Organic Oren's unique features. From customisable weekly meal plans to order windows & delivery zones, every aspect is covered.
Imagery
Soul Twin Studio partnered with the incredible photographer Paul C. Rivera to create a distinctive, one-of-a-kind visual aesthetic for Organic Oren. All images were shot on analogue film, giving them an authentic, timeless quality that perfectly complements the brand's exclusive appeal.
