Status Effect
An innovative creative agency specialising in brand strategy & narrative development for both leading & emerging game studios. Their approach merges visionary storytelling with data-driven insights to fuel brands and unlock their audience's imagination.
Experience
The homepage welcomes users with animated 3D characters that respond to mouse movement, showcasing Status Effect’s talent for blending design with engaging interactivity. This lively introduction sets the stage for their expertise in crafting immersive & memorable worlds.
Characters
With each page reload, users encounter a new character, adding an element of surprise to every visit. This playful feature creates a sense of discovery, making the experience feel fresh & inviting.
Narrative
The centerpiece of the site offers a truly cinematic experience, featuring state-of-the-art video & text effects with innovative masking techniques. Designed to feel like a high-impact game trailer, it showcases Status Effect’s approach to elevating & transforming brands.
Navigation
Emulating the feel of a digital adventure, users navigate the site using their keyboard's arrow keys, creating an engaging, game-like experience. The interactive arrow keypad lights up with each keystroke, further immersing visitors in the brand’s innovative approach.
Abilities
To showcase Status Effect’s core skills they designed animated 3D characters for each of their abilities. These colorful characters come to life on mouse movement, offering an engaging visual representation of their strengths.
Characters
Styled as though they’ve stepped out of a video game, the characters embody the essence of digital adventure. Their unique aesthetic builds a visual bridge to Status Effect’s industry roots & expertise in the gaming industry.
Activations
Showcasing recent projects, the brand’s portfolio presents individual slides for each game that Status Effect has been involved with. A vibrant parallax effect adds depth & movement.
Extended Navigation
In addition to the existing top & bottom navigation, users can now utilise left & right arrow keys to explore each case study in greater detail. This expanded functionality enriches the user experience and encourages users to engage deeply with the projects to learn more about Status Effect’s impactful contributions.
Nexus
Highlighting recent company news & game releases, this section offers a blog-like feed that keeps users up-to-date on Status Effect’s latest developments. A sleek hover effect with image-reveals enhances the browsing experience, making it both informative & visually engaging.
