An on-demand streaming service for rather unconventional movies, created under the umbrella of a major german television network. While working for the agency Milk, I composed the key visuals, built a prototype website and was substantially involved in the development of the design system.
The project's general idea was for everything to be unordinary. WATCHBOX had to stand out and be different, especially in comparison to the long list of competitors.
Starting with the logo, the aspired perception of the project as being unique becomes evident. Loud, bold and tilted. The angle of exactly 18° runs through all design elements, be it headlines, icons or illustrations.
These flashy pairs of eyes form the core of WATCHBOX' visual identity. Each pair guides the user through one of the various genres offered by the service. They form an integral part of the overall corporate design.
Prior to the actual implementation by in-house developers, an interactive prototype was provided early on. In this way, topics such as user flow or motion patterns could already be experienced hands-on during the conceptual stages.
For the nationwide on-air campaign, the concept of the eye pairs was brought to life through mapping techniques in a 3D software.
Behind the scenes
The agency Milk produced a short film to accompany the project's realisation. It outlines the creative approach and conceptual considerations that arise in a project of this scale.